Looking for ways to enable customers to experience their dream home? Want to convert your potential client into a paying client?
The one-stop solution for all your problems and challenges is a Virtual home tour, which can also be called a virtual property tour.
“54% of buyers won’t look at a property unless it’s supported by a virtual tour.”
~ National Association of Realtors
Wondering how a virtual tour of the house will help you grow your business? Below are some of the things that you will achieve from it
- Increase in Customer Engagement
- Increase in Brand Loyalty
- Up to 10x Higher Conversion
Let see how are virtual tours useful for the real estate industry and why customers want more businesses to offer them this service.
Homebuyers are investing their hard-earned money for buying their dream house. They have certain desires, dreams, and hopes for their dream home which they would like to get fulfilled.
This is where virtual tours help both the buyers and the realtors. The virtual tour offers video enable run-through of the property that will make buyers feel like they are actually physically present in their dream home.
This in turn will help the real estate agents to make a lasting impression on the home buyers. When you make one buyer happy, they will recommend you to their friends, family, and colleagues. Never underestimate the influence of word-of-mouth publicity.
Benefits of Virtual Tours For Real Estate
Do virtual tours help sell houses? Well yes, it does And all credits go to the amazing benefits it provides to both the realtors and the home-buyers. Let’s explore some of the advantages of a property virtual tour.
1. Save Time
When you put a new property on the market, you could get hundreds of phone calls from potential buyers.
Meeting each of them will take a long time. Furthermore, some people are merely curious and have no intention of buying.
Customers can view the property on their laptops or smartphones using a virtual tour. Those who are genuinely interested will contact you and request additional information.
This will free up your time, allowing you to concentrate on other aspects of your business.
2. Lower The Price
It can be expensive to fly back and forth to meet prospective clients and show them assets. Remember how much money you’ll save on fuel!
Worst of all, you have no assurance that they will purchase. Maybe they don’t like the corridor. Alternatively, they can discover that the neighborhood does not suit their needs.
Virtual house tours aid in addressing these problems. Your sole duty is to upload the tour to your website so that customers can preview the property ahead of time.
3. Boost The Number Of People Who Come To Your Website
This cutting-edge technology has the ability to bring a lot of traffic to your web. As a result, you’ll be able to draw more customers.
When compared to pictures, property listings with virtual tours earn over 40% more clicks. More clicks result in increased traffic and sales. Your real estate website would also rank higher in search results.
4. Decrease The Bounce Rate of Your Website
The number of visitors who leave a website after visiting just one page is referred to as the bounce rate. You can use virtual tours to keep buyers entertained for longer periods of time in addition to posting high-quality content.
Virtual tours normally last at least one minute. People will spend more time on your website as a result of this.
As a result, the bounce rate will decrease, and lower bounce rates contribute to increased traffic and higher search engine rankings. They also assist in customer retention and improve online visibility.
5. Pursue Love On Social Media
A visually appealing virtual tour has a higher chance of going viral. It will be shared on social media, and people will tell their friends about it.
Social networking signals are used by search engines as a ranking factor. If the content on your website goes viral on social media, it will boost the search engine rankings.
In other words, you’ll get more users and rank higher in search results.
6. Receive High-Quality Backlinks
Your website receives a backlink any time anyone shares your virtual house tours online. This not only boosts traffic but also helps you build your online authority.
Backlinks of high quality are a significant ranking element. For years to come, they will boost your brand value, improve your credibility, and drive traffic.
7. Stand Out From The Crowd
The more traffic and referrals your site receives, the more people can hear about it. Virtual house tours will benefit customers and ensure you stand out from the rest.
Besides that, buyers would have much more trust in you than the competitor. Many would perhaps laud you for coming up with such a brilliant concept!
8. Enhance Convenience
When it comes to displaying a home, the very first priority is to verify it is in excellent condition. However, calling a cleaning service or requesting the homeowners to clean every time the phone rings could be uncomfortable.
You can show off the property in its favorable form with virtual tours. You may also identify the most important features to persuade customers to buy it.
9. Help Make Sure That The Experience is Real
Virtual tours are equivalent to having an open house on a regular basis. The tour is open to potential clients 24 hours a day, 7 days a week, from their office or on the road.
This technology assists in the development of an immediate sense of ownership. Those who take the tour will easily imagine themselves living there.
10. No Technical Skills Needed
In today’s world, virtual tours are created by companies in almost every industry. Your sole duty is to submit the property’s pictures, videos, and floor plans. They’ll bring it all together and plan a fantastic tour.
To enhance the customer experience, a virtual tour professional can add background music and narration. They will upload the tour to your website once the job is finished. Based on your input, they will make changes or add extras later.
Are Virtual Tours Worth it?
Yes, it’s worth every penny. Here’s why:
1. Your Buyers Are Looking For You Online
It’s no secret that new technologies have altered how people purchase products, including homes.
More than half of all homebuyers launch their quest for a home on the internet. That number, if you ask us, will only rise from here.
As millennials purchase more homes, they will rely on the internet for content such as virtual home tours to display to them how their future home could look like.
Having a strong online presence has become important not just for attracting new customers but also for retaining those relationships after the first purchase. What is the explanation for this? It’s simply because the majority of customers now conduct their business online.
2. Visual And Interactive Content Is Needed By Your Buyers
More visual and interactive content is wanted by 91% of customers. Buyers are drawn to eye-catching and immersive 3D house tours because they minimize the element of guesswork.
They don’t have to imagine what it’s like to walk around their home or community; instead, they can watch or engage with virtual tours to see for themselves.
3. They Can Be Used Everywhere
Virtual tours will always boost the customer experience, no matter where you use them. There are various explanations for this but bear in mind that customers expect brands to create videos.
In reality, more than half of people prefer video to any other form of content.
When you make your customers happy, that’s when you become a successful brand. And whenever you get the chance to make your buyers happy, never ever miss that opportunity.
It’s an excellent way to extend your customer base and develop your real estate business.
You can count on our talented team at Gritbyte Labs to develop the best virtual tour experiences for your brand that are customized to your unique needs and budget.